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Add expertise in must-win situations

Produce client focused proposals that show insight and understanding. Agree on a strategy and manage the creation process to avoid last-minute marathons. Submit proposals that read well and look great.

2015 Pan-Am games action

Complex2Clear wrote the winning security services bid for the TO2015 Games

Layout and pencil

 

Content Management

Monitor progress closely to stay on schedule

Clipboard with strategy

Strategy Facilitation

Make the first step agreeing on a strategy for winning

 

Stronger, more client focused proposals

Complex2Clear brings new perspectives, proven process tools and content management experience to help in-house teams work smarter and develop stronger, more client focused proposals. We’ll consult with you to agree on the kind and level of support you need, and then tailor our services to fit.

Support we provide

 

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PROCESS TOOLS

We use process tools, including templates and matrices, to organize, communicate and track proposal development 

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BENEFIT

Stronger proposals result from shared unders tanding of contents, scoring system, responsibilities and timeline

 


 

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STRATEGY FACILITATION

We help teams analyse buyer types, key drivers and hot button issues and develop win themes to drive proposal content 

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BENEFIT

Client-focused responses have much more selling power than inward-looking, compliance-focused proposals

 


 

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CONTENT MANAGEMENT

We provide real-time management of content deliverables and quality to ensure the proposal aligns with win strategies 

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BENEFIT

Supports subject matter experts, avoids last-minute panic and aligns all content with RFP requirements and strategy

 


 

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WRITING AND EDITING

We draft key sections, executive summaries and cover letters, and edit content to ensure clear, consistent style and voice 

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BENEFIT

Well-structured, plain language proposals are easy and engaging to read, resulting in higher evaluator scores

 


 

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GRAPHIC DESIGN

We provide proposal templates and create powerful graphics that show key features, benefits and differentiators

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BENEFIT

Showing key selling points visually in a professional-looking proposal impresses evaluators and improves scores 

 


 

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PRESENTATION SUPPORT

We help teams with presentation strategy, content, deck production, scripting and coaching

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BENEFIT

Client-focussed, value-rich, well-designed slides and confident presenters able to win this phase

 


5 SIGNS YOU MAY NEED OUR SERVICES

1

Sales team is not fully engaged in the proposal process

2

Content developers are slow to deliver their output

3

Proposals seem boring and lack client focus

4

The team often scrambles to meet the deadline

5

Poor win percentage—even when fully capable

Get in touch to learn more

Please give us a call or complete the form at right to see if we’re a good fit for your needs. For maximum benefit, engage with us early in the response window.

 

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©  2017 Fairbank Heron Inc. All rights reserved.

©  2017 Fairbank Heron Inc. All rights reserved.

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