Blog index

Thanks for checking out our blog index.

We blog weekly with ideas to help proposal teams increase their success.

This index shows posts for the last four years. Here are some ways to use the index:

  • Scan posts indexed by themes that interest you
  • Start with the first post of each year (top row). It contains links to our faves
  • Jump to one or more How-to posts (see H-T column) for hands-on tips
  • Read some posts with interesting titles

Good luck—and please sign up for our monthly summary via email.

Posts are indexed under these themes:

Understanding:   Gathering critical info on projects and prospects
Strategy:   Differentiating your company, team and solution
Management:   Ensuring proposals are complete, on message and on time
Writing:   Achieving clarity and consistency across all sections and writers
Visualization:   Using graphics to sell your solution and differentiators
Design:   Making your proposals look great and easy to navigate
     

NOTE: How-to posts include steps for accomplishing proposal tasks

Key to column headings:

U =
Understanding the prospect and project
S =
Proposal strategy
M =
Process management
W =
Writing
V =
Visualization
D =
Design and layout
H-T =
How-to post with step-by-step instructions

2017 Posts

U

S

M

W

V

D

H-T

Favourite posts of 2016  
Getting past normal        
Take advantage of repeat RFPs        
Managing reference projects        
Avoiding clutter in proposals        
Competitive Solutions Matrix      
Vendor Comparison Matrix          
Structuring case studies        
Free proposal writer's guide          
Cover letter mistakes        
Attention-grabbing cover letters      
Cover letter vs. executive summary      
Writing executive summaries      
Proposal kickoffs: 1. Goals            
Proposal kickoffs: 2. Prep      
Proposal kickoffs: 3. People          
Proposal kickoffs: 4 Agenda          
Using section storyboards      
Great visuals on low budgets          
Visualizing with flowcharts        
Cooking up meatball charts        
Easy callout graphics          
Proving your claims        
Avoiding credibility killers        

 

 

Key to column headings:

U =
Understanding the prospect and project
S =
Proposal strategy
M =
Process management
W =
Writing
V =
Visualization
D =
Design and layout
H-T =
How-to post with step-by-step instructions

2016 Posts

U

S

M

W

V

D

H-T

Best posts of 2015  
Justified vs. left aligned text          
Listen to your writing        
Beyond client satisfaction            
Sell your processes        
Making bid/no-bid decisions          
Bid/no-bid--Prospect factors        
Bid/no-bid--Project factors        
Bid/no-bid--Competitive factors        
Bid/no-bid--Internal factors        
       
Copyediting proposals        
Benefits of standardized content        
Standardizing resumes/project sheets        
Standardizing plans        
Standardizing visuals        
Copyediting best practice        
List editing tips          
Captions that sell        
Using callouts        
Death to the passive voice        
Beyond compliance          
Responsiveness        
Positioning your offer        
Keeping strategy in focus        
Understanding prospects          
Understanding the economic buyer          
Understanding technical buyers        
Understanding user buyers        
Managing sales discovery      
Economic buyer value propositions      
Technical buyer value propositions      
User buyer value propositions      
Using Value Propositions in Proposals      
Including experience and performance      
Describing relevant experience      
Demonstrating past performance        
Experience and performance in rebids      
Informal proposal basics          
Informal proposal modules 1      
Informal proposal modules 2        
Visuals for informal proposals        
Managing writers          
Communicating strategy      
Tools and frameworks for writers        
Daily proposal writer management        
Using a compliance matrix          
Getting the coach's nod          
The RFP contender spectrum          

    

Key to column headings:

U =
Understanding the prospect and project
S =
Proposal strategy
M =
Process management
W =
Writing
V =
Visualization
D =
Design and layout
H-T =
How-to post with step-by-step instructions

2015 Posts

U

S

M

W

V

D

H-T

Favourite posts of 2014  
Conducting post award reviews        
Freedom of Information Requests          
Evaluating competitor's proposals        
Engaging senior managers          
Team leadership roles          
Proposal Coordinator Role          
Managing the little things          
Understand your differentiators          
Mining for differentiators          
Developing your differentiators          
Deploying your differentiators    
Discriminator-centred strategy          
Price matters            
Positioning your price        
Presenting your price 1/2        
Presenting your price 2/2      
Writing that sinks proposals            
Setting direction for writers        
Developing good writing habits          
Daily progress management        
Critical point: Pre-RFP Pursuit        
Critical Point: Bid/no-bid decision        
Critical Point: Strategy making        
Critical Point: Kick-off meeting          
Critical Point: Red team review        
Capture planning        
Capture and affability          
Bid/no-bid decision—the opportunity          
Bid/No-bid Decision—Strategic issues          
Information architecture          
Creating consistent content        
Consistent presentation        
Using style guides        
Bid/no-bid decision summaries        
Win-loss reviews        
Win-loss interviews      
Win-loss reports      
Win-loss analyses      
Bidding is not marketing          
Categorizing prospect needs          
Turning issues into strategy          
Using trade-offs and ghosting        
Make rebids future-focussed        
Using performance in rebids        
         
Start rebid efforts early        
Talking about risk        
Big prospect sellling        
Author contracts        
Winning the presentation stage          

     

Key to column headings:

U =
Understanding the prospect and project
S =
Proposal strategy
M =
Process management
W =
Writing
V =
Visualization
D =
Design and layout
H-T =
How-to post with step-by-step instructions

2014 Posts

U

S

M

W

V

D

H-T

Presenting your team          
Evaluator-friendly resumes      
The search-and-replace obsession          
Situations where standard proposals work            
Pre-building bid-specific content          
Meeting the brevity challenge            
Managing role conflicts            
Proposal review basics          
Improving proposal reviews          
Keep your offer lean            
Using flowchart diagrams          
Start sections with a splash          
Top 5 typography sins            
Risks of rebid complacency            
5 antidotes for rebid complacency          
Site visit etiquette        
Organizing your bid/no-bid decision            
Writing | It’s not about you            
Owning the RFP          
Managing compliance          
Structuring your proposal (ATOC)          
Managing content with an SCP          
Managing win themes with an SCP      ♦        
Why you need a Blue Team review          
Black Hat Team reviews          
Facilitating better win strategies        
Winning a Request for Qualifications            
Getting the best from SMEs          
Flawed RFP warning signs            
Developing content strategies        
Using an action matrix          

 

Contact us to get started

*
*
*
*
Get future updates?:*
Privacy Policy: Complex2Clear will not use your name and contact information for any purpose other than to respond to your request and to advise you of important updates. We will not sell or give your information to any third party.
Invisifield:
Invisifield:
Top of page