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Learn how to improve your proposals and win more business.

Win-loss review analyses

 June 25, 2019
by Paul Heron

Recent posts have focused on setting up a bid win-loss review process, conducting bid win-loss interviews and reporting on bid win-loss reviews.

Companies conducting large numbers of reviews per year should also consider using win-loss analyses to aggregate review data to see performance patterns and trends. This post will show you how to get started.

Create headers

  • Brainstorm all the parameters against which you might want to analyze results. Examples of common header items include:
  • Bid review tracking number (if used)
  • Bid/No bid decision score (if known)
  • Result (win or loss)
  • Winner
  • Incumbent (use a code for each key competitor)
  • Product category
  • Sales territory
  • Client type (e.g. by industrial category)
  • Pre-RFP sales contact
  • Degree to which you were able to shape the RFP
  • Prospect is/is not a current client

NOTE: The headers you choose will determine the ways you can sort bid results to see what’s happening. Selecting header items is an important step with long-term consequences. While you can always add new headers later, you will only be able to use those new items to analyze future bids—unless you go back and reconstruct historical header data.

Now, add placeholders for the header items to your review format, so you collect all header items each time you perform a review. Assign a code to each header item, using letters or numbers.

Add quantitative questions to each section

For each of the interview areas (refer to our earlier post on win-loss reviews), add a question that can be scored numerically. For example, to the questions on responsiveness, add the following (or a similar) question:

  •  “Overall, on a scale of 1 to 5, how well did XYZ Co. demonstrate it understood your needs?”

You can also ask:

  • IF A WIN: “Again on a scale of 1 to 5, how would you rank the next closest bidder on responsiveness?”
  • IF A LOSS: “Again on a scale of 1 to 5, how would you rank the winning bidder on responsiveness?”

To obtain high quality responses, ask your quantitative questions at the end of each section, rather than grouping them as a separate set of questions.

Assemble the review data and analyze

Input the header information and quantitative responses to a database or Excel spreadsheet. Over time you will be able to answer questions such as:

  • How does pre-RFP sales contact affect our win rate?
  • What is our responsiveness score on winning bids vs. losses?
  • Does our loss rate as incumbent vary by territory?

Of course, the headers you assign and the questions you ask will depend on your specific business.

 

Need help understanding your bid performance?

Contact Complex2Clear

 

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Win-loss review reporting

 June 18, 2019
by Paul Heron

Last week we posted on how to plan and conduct win-loss interviews. This week, we’ll look at reporting the feedback.

Aim to write a brief, plain language report likely to get read by senior managers and executives. Structuring, formatting and writing for reader friendliness are especially important if you report on two or more win-loss reviews per month.

Develop a report format

Build your report around the interview guide. Set out each question in bold face or italics, followed by a summary of the interviewee’s response. Keep these summaries very concise for all but prospect comments significant to the outcome. 

Wherever possible, include direct quotes. Many senior executives have little direct client contact and are eager for any chance to hear the “voice of the customer.” Direct quotes that align with the response summaries and that “ring true” (that is, actually sound like a person speaking) will help your reports get attention and action.

Open with a summary

Begin each report with an overall summary of the interview. Explain in one or two short paragraphs why you won or lost the opportunity. Lead with the most important point.

Busy reviewers may only read the summary. Therefore, follow the opening paragraph(s) with three to five bullet points taken from responses that support your summary. Include the question reference for each bullet point, in case the reader wants to investigate further.

Take care to ensure your summary is balanced—that it accurately reflects the prospect’s overall message and doesn’t give undue weight to some aspect that may have impressed you or the interviewer.

Decide whether to include internal interview findings

Some companies include a brief section highlighting any disconnects between the internal team’s analysis of a bid loss and the prospect’s feedback. Decide as a team whether this should be part of the report or documented separately as part of a sales discovery and process improvement project.

Next step: Win-loss analyses

Win-loss reviews focus on individual bid opportunities; win-loss analyses reveal patterns and trends in bid wins. Next week we’ll look at how to structure and manage win-loss reviews to enable analysis.

Next week: How to conduct a win-loss analysis

 

 

Need help learning from your wins and losses?

Contact Complex2Clear


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Win-loss interviews

 June 11, 2019
by Paul Heron

Last week’s post introduced win-loss reviews and suggested question categories. This post covers planning and conducting the interviews.

Develop an interview guide

For each category (responsiveness, process, etc.) described in last week’s post—and any others you've added—draft open-ended questions that invite a candid assessment of your performance. For example: Instead of asking “Did SellerCo show it understood your requirements?” ask, “Compared to other respondents, how well did SellerCo demonstrate it understood your requirements?” The first version asks for a yes or no response, while the second invites the interviewee to provide a ranking and allows for a follow up question, such as, “What did higher-ranked respondents do to earn additional evaluation points?”

Limit your questions to four per area, to allow time for follow-up questions as above. Including too many questions results in rushed, perfunctory interviews. What you want is a thoughtful exchange that produces deeper insights.

Circulate the guide and get buy-in from your bid team and management.

Conduct internal and external interviews

  • Internal interviews: Internal interviews provide insights that make the prospect interview(s) more productive. They also indicate how accurately your team assesses its client relationship and understands the client's needs.

Interview the proposal manager and relationship manager and document their responses to each of your questions. They won’t have the same information as the prospect (see below)—but will provide an internal baseline for comparison.

  • Prospect interview(s): Make appointments with the bid issuer’s decision-maker(s). Request a number and time to call and provide an estimate of the time required. We’ve found a reasonable duration is 45-60 minutes. Emphasize that this is business improvement exercise—not a sales call or an effort to revisit the bid decision. Most issuers recognize they have a responsibility—and that it’s in their interests—to help vendors improve. If a prospect flat-out refuses your win-loss interview requests, consider whether it’s worth continuing to bid.

Note: Some issuers have their own disclosure process. If it doesn’t address your information needs, request a separate interview to gather missing information.

Remain neutral, capture quotes

When conducting external interviews, speak in a neutral tone and refer to your company by name, rather than using “we,” “us” and “our.” This matter-of-fact approach will put interviewees at ease and produce better quality information.

Capture responses as much as possible in the interviewee’s own words. Using direct quotes in your report will give it much more impact and credibility among your company’s leadership.

Consider using a third party

Companies with high bid volumes often use third parties, such as Complex2Clear, to conduct and report on win-loss interviews. A third-party interviewer removes any decision-maker reluctance to be candid. Internally, using an unbiased outside contractor may give the results more credibility.

Next week: Win-loss reports and analyses

 

Need help improving your review and analysis of wins and losses?

Contact Complex2Clear

 

 

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Win-loss reviews

 June 4, 2019
by Paul Heron

Given the effort an RFP response takes, it only makes sense to investigate the outcome. This is especially true if you frequently bid on the same or similar services. Formal win-loss reviews are the key to understanding why you win or lose bids—and how to improve your future results.

A robust win-loss review process starts with a comprehensive set of questions.

Address all aspects of the bid

Segment your process to include questions on:

  • Relationship: How deep and wide are your prospect relationships? How effective was your team’s pre-RFP engagement? If the prospect is a current client, which aspects of your current relationship are strongest and weakest?
  • Process: How did your team handle the bid response? Was the solution responsive to the issuer’s strategic drivers and hot button issues? Was your proposal visually appealing and easy to read and understand?
  • Value proposition: How did your offering stack up against the competition? Was it well aligned with the requirements? Did you prove your team could deliver the solution? Were value-added components seen as responsive and well defined?
  • Positioning: In which aspects was your offer superior? Where did competitors score higher? How does the issuer see your company, team and ability to perform relative to your main competitors? How does your relationship compare to other bidders’ relationships?
  • Price: Was your pricing clearly presented? How did your price compare with other bidders? Did other bidders offer bundles or plans that affected the decision? How much higher (or lower) was your price than the successful (or closest competitor)?

Customize and refine your questions

Make your questions as specific as possible and tailor them to suit your business. For example, RFPs in some industries typically include pricing tables for completion. This will affect how you structure questions on price.

Test the questions internally and refine them until they are complete and clear.

Next steps

Once you’re satisfied with your questions, the next step is to plan and execute successful interviews. We’ll explore how to do this in next week’s post.

Next week: Conducting win-loss interviews

 

 

Need help building an effective win-loss review process?

Contact Complex2Clear

 

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Informal proposal selling

 May 28, 2019
by Paul Heron

This month we’re focussing on informal proposals—those submitted after conversations with a prospect, but outside a formal RFP process.

An informal proposal saves the buyer the time and effort of creating an RFP and managing the evaluation process. Meanwhile, the seller avoids the risk of an open competition—and retains control over the format and contents of the offer submitted.

For these reasons, it makes sense to invest ahead of time in building a modular informal proposal template and adapting it to each new opportunity.

Make the informal proposal part of the sales call

To realize the full power of your informal proposal, use it to guide sales conversations. The idea, illustrated below, is to (1) be familiar with the pre-built content (V1), and then to use the discussion (2) to inform customization, while (2) shaping the prospect’s expectations of the proposal (V2) he or she will receive.

Review the template before the meeting

Spend a few minutes reviewing the modules in your template before the call during which you expect to ask permission to submit a proposal.

Review any notes from previous calls and identify gaps in the information needed to adapt the template for this prospect. Pay special attention to modules that require high customization(e.g. understanding of needs and hot button issues, solution detail, implementation schedule).

Shape the conversation around the proposal

You can expect your primary contact to advocate for your offer generally—but not to address issues it doesn’t cover. For this reason, aim to leave the meeting fully able to adapt your template into a proposal that will create confidence in both your team and solution.

Once your prospect agrees to a proposal, state you want him or her to be completely comfortable sharing it with colleagues and decision makers. Ask if you can take a few minutes to make sure it addresses any questions others may have.

On this basis, you can say something like, “The proposal will address your requirements and issues, describe our solution and proposed timeline and provide information on our company and team. I just want to ensure we answer any other items you and your colleagues might have.” Then use your knowledge of the prospect and project to probe for gaps in your template.

Ask for input on optional modules

Depending on the situation, this may be a good time to get feedback on whether to include modules you consider optional. For example:

  • “For some clients we include a section on project risks and our mitigation approach. Is that something your team would find helpful?”
  • “If you are considering other options, we could include a pros and cons table comparing our solution with others. Would that make your job easier?”
  • “Should we include our standard terms and conditions—or will we do that as part of contracting?”

After confirming your prospect is comfortable with everything discussed, mention the number of pages you plan to submit and check that length is acceptable.

Worth the work

If this plan seems like a lot of work, consider your options. You can submit boilerplate proposals likely to lead to RFPs or invest in a fully customized proposal for each opportunity.

A modular template with one or more calls to guide customization is a more effective path to success.

 

 

Need help improving your proposals?

Contact Complex2Clear

 

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Informal proposal content

 May 21, 2019
by Paul Heron

We've focussed this month on informal proposals—those delivered after you’ve had sales discussions with a prospect, but outside a formal bid process. A successful informal proposal does two things:

  • Arrives quickly, while the opportunity is still warm; and
  • Anticipates and addresses the prospect's key needs and issues.

Earlier posts covered informal proposal basics and ideas for informal proposal modules. This week we’ll explore how to build content you can tweak to fit each specific prospect and situation.

Minimizing customization time

The challenge in pre-building proposal modules is making them easy to adapt while avoiding the appearance of boilerplate. Localization and structure are powerful tools for this purpose.

  • Localization refers to organizing a module’s content, so the client situation and needs are contained in one or two places. Company profiles, team member resumes and project sheets are examples of good candidates for localization.
  • Structure refers to organizing content in a format (usually a table) to speed content creation. Using an Excel matrix to present an implementation schedule is a familiar example.

Localization and structure are not mutually exclusive. Resumes and project sheets are excellent candidates for combining these tools.

The table below shows the modules suggested in last week's post with tips on drafting and customizing. The right column indicates relative effort/time needed to customize each module, based on our experience.

MODULE RECOMMENDED TIPS TO ACCELERATE COMPLETION EFFORT
Introduction / understanding Heading: Our understanding of your needs. Use an intro sentence or two to frame the situation e.g. "XYX Co. requires a solution that satisfies the following requirements", followed by 5-8 bullet points identifying a combination of pain points and needed solution features. Start with the pain points, followed by the features. These come directly from your call notes. Close with a promise that your solution will address the prospect's need. HIGH
High-level solution Heading: Key Recommendations. Outline your general approach in 3-5 very short bullet points. Effort will depend on range of solutions offered LOW
Solution detail Heading: Proposed Solution. Use a 3-column table list 1) name of a process step, 2) actions you will perform, and 3) the outcome and benefit. Stay high level, describing the solution in 8 or fewer steps and using 1-3 bullet points to describe each step. If your process is highly standardized, this table will not require customization for each client. MED
Your credentials Heading: About our company. Introduce with a short paragraph affirming that your experience is a good fit for the prospect's requirements. Use standard content to describe your company. Focus on your project experience and the results achieved. Use facts, not empty claims. Keep this section brief. LOW
Checklist Heading: XYZ Co will satisfy all its objectives with our solution. Use a standardized table format to cite the prospect’s needs and issues and specifically how your solution satisfies each item. MED
Schedule Heading: Well-planned implementation schedule. Use a standardized Excel Gantt chart to provide a high-level implementation schedule (5-8 milestones). Mirror the solution steps above. LOW
Comparison table Heading: Compare our solution against others. Use a table with columns for alternative solutions (technologies or vendor characteristics) and rows for criteria that matter to the prospect, such as technical features, cost, risk, time to implement, etc. Rate each solution against each criterion using check marks or a numerical value. Limit the number of rows to 6 or fewer. Create a standard table and brainstorm all possible rows, and then delete least applicable rows for each proposal. Do not call out other vendors by name. LOW
Risk table Heading: All risks are expertly managed. Use a table and this post on risk analysis to explain how your team will manage risks associated with the project. Build a standard table of risks common to your business and reuse as required. LOW
Team and qualifications Heading: Well qualified and dedicated team. Identify key team members and their experience in their project roles. Use facts and client testimonials to showcase your experience and past performance on similar projects. Degree of standardization possible will depend on your business. LOW/
MED
Price Heading: Investment and terms. Present your price and terms. Break down price by work completed and/or value created. Include any added value components that may be missing from alternative solutions. Cite the milestones for progress payments. LOW
Closing Close your proposal with a standard paragraph acknowledging the importance of this project to your prospect promising to contact your contact within one week to discuss next steps. LOW
Terms and Conditions Heading: Terms and conditions. Get legal advice to develop a standard section, using plain language and a limit of two pages if possible. Make this an appendix. LOW
Acceptance Heading: Acceptance. Use standard language to make it easy for the prospect to acknowledge that he or she has the authority to bind the prospect company, and formally accepts your proposal LOW
Resumes / Project sheets See this post for how to create standardized team resumes and project sheets. LOW


Evolve and polish your modules

As you encounter prospects with new issues, update your proposal sections and add new candidate sections. In time, you will become much faster at drafting custom sections, because you are using a structured approach in many cases.

Next week: Managing sales conversations around informal proposals

 

Need help writing high quality informal proposals?

Contact Complex2Clear

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Informal proposal modules

 May 14, 2019
by Paul Heron

Last week we identified ideal situations for informal proposals and argued for pre-building content to enable fast responses without sacrificing quality. This week and next we'll show you how to approach pre-building content.

The payoff for following this model can be huge. Using prebuilt sections, one of our clients now spends just two or three hours to create proposals that used to take 15 hours or more. They now submit proposals within a few days instead of a few weeks—and the proposals themselves are winning more business.

Brainstorm the modules you’ll need

Start by considering the types of questions your proposal needs to answer. One way to do this is to analyze the three buyer types: the economic buyer, technical buyers, and user buyers, and the main concerns for each. Another approach is to analyse past RFPs for similar needs to find common section themes. 

Remember that the idea is to anticipate and address issues the prospect team might raise when reviewing your proposal. This proactivity relieves your primary contact of need to either defend your proposal, or come back to you for additional information. Removing barriers to a go-ahead decision is the aim.

The table below lists potential modules, recommended contents, and the selling purpose for each. Next week, we'll look at how to create and standardize these modules. For now, just think about which of these might make sense for your prospects—and additional modules you might need.

MODULE SELLING PURPOSE 
Introduction / understanding Shows you understand and are client-focussed. Connects your solution to the prospect's strategic goals and current challenges
High-level solution Enables the prospect to easily grasp your solution and its key benefits
Solution detail Shows evaluators you have a logical process that leads to the desired result
Your credentials Demonstrates you have the relevant experience and past performance to succeed
Checklist Shows that your solution meets all technical requirements and addresses the key strategic drivers and issues
Schedule Proves you have considered the steps required and have a plan for on-time implementation
Comparison table* Makes trade-offs explicit and positions your solution against possible options (including in-sourcing). See this post on trade-offs and ghosting
Risk table* Demonstrates your expertise at identifying and managing project risks
Team and qualifications Shows you understand the required tasks and skills needed and have filled all roles with qualified and experienced people
Price and breakdown Shows your price is realistic, reasonable, minimizes risk and represents the best trade-offs to address the prospect’s needs and issues.
Closing Includes a promise to reconnect by a specific date so you retain responsibility and timing for initiating next steps
Terms and Conditions* Provides clarity around contract expectations
Acceptance* Makes it easy to say "Yes"

*These items are optional, depending on the industry and offering

More is better

The aim of this work is to identify and develop enough modules to address 95 percent of the sections you're likely to need after promising to deliver an informal proposal. Think about how you sell and err on the side of more, rather than fewer, potential modules to reduce the need to write sections from scratch for a new proposal.

We use this approach internally at Complex2Clear, and we call the result our "kitchen sink proposal"—because it includes everything and the kitchen sink. Of course, no proposal we submit ever contains all modules.

 

Next week: Creating and adapting module content

 

Need help writing high quality informal proposals?

Contact Complex2Clear

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Informal proposal basics

 May 7, 2019
by Paul Heron

Government agencies and most large companies require RFPs for all large purchases. But for all others, an informal proposal can avoid the time, effort and expense of developing an RFP and managing the evaluation and decision process.

Factors favouring an informal proposal include:

  • Existing relationship: Current clients are more likely to waive the need for a formal RFP—especially if they are satisfied and the requirement is well understood by both parties.
  • Strong value proposition: A strong ROI or cost savings compared to the current contract may be enough to avoid an RFP.
  • Time pressure: RFPs take time—and even well-organized RFPs seldom run on schedule. If the need is pressing, buyers can often find ways around procurement rules.
  • Disruptive technology: New-to-the market technology is a logical candidate for an informal proposal. In fact, it may be the only way to sell, since the solution may not comply with RFPs built around known approaches.

Never a sure thing

An invitation to submit an informal proposal is not an automatic sale. Many such opportunities have slipped away because a weak or incomplete informal proposal raised concerns that prompted the prospect to keep looking—or to take the less risky option of a formal RFP.

For that reason, devote the same attention to responsiveness and positioning as you would for a formal RFP response. Begin by learning. 

Learn as much as you can

Think beyond the key contact to consider other likely decision makers. Enlist your contact's help in learning as much as you can about the following and their issues:

  • Economic buyer—the individual who will focus on strategic fit and value for money, and who will make the final decision
  • Technical buyers—gatekeepers who will assess your offer against functional requirements, and advise on contracting and other risks 
  • User buyers—those whose daily work lives your solution will impact most

Instead of relying on your contact to advocate for you with each of these buyer types, anticipate and address their questions in your proposal.

Be sure to understand what size proposal is expected. You may hear “simple” and think 5 pages; you prospect may be thinking 25.

Prepare content in advance

Time is often an issue when a prospect invites an informal proposal. Even when there’s no rush, submit as soon as possible to forestall competing offers or a change of heart by your prospect.

To respond quickly without sacrificing quality, pre-build your proposal, and then tailor it to suit each opportunity.

In the coming weeks we’ll show you how to do this.

Remember the prize

If these ideas sound like a lot of effort, remember: The work it takes to build strong informal proposals is well worth a sale without the far more labour-intensive (and riskier) process of responding to a competitive RFP. Also, once built, much of the content in an informal proposal can be reused.

Next week: Informal proposal contents

 

Need help with your informal proposals?

Contact Complex2Clear

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Free bid/no-bid decision tool

 April 30, 2019
by Paul Heron

This is the last post in this month’s series on evaluating RFP opportunities. The idea is to use a shareable framework with consistent criteria to help business leaders reach consensus on bid/no-bid decisions.

Consistency will also enable you to adjust your criteria and/or scoring, based on experience and to optimize your win rate over time.

Here are links to the earlier posts on this topic:

Download the tool

Download the Bid/No-bid Decision Tool in Excel format here. The tool is free for your internal use. You may adapt it in any way that suits your business.

How to use the tool

1. Customize the questions

Discuss the questions with your team. Change, add or eliminate questions until your team agrees on a set that will work for the prospects and RFPs you typically see.

When changing or adding questions, be sure to create statements that constitute “go” votes when answered “agree” (+1, +3 or +5). That way, a higher result for each answer always means a stronger endorsement for bidding.

2. Reach consensus on new opportunities

When a bid opportunity arises, complete the sheet together or individually. Always discuss questions that elicit widely varying scores. After using the framework a few times, you may decide to clarify questions that cause confusion.

Agree on the minimum score that makes an opportunity attractive. Decide how to treat potential deal blockers.

Record the scores for each opportunity for future reference.

3. Include scores from the tool as part of win-loss analysis.

Once you’ve had experience using the tool, use it when analysing your win rate and profit history on projects you’ve won. Suggested questions for that analysis:

  • How well do scores correlate with success at winning bids?
  • How well do scores correlate with profits on won projects?
  • Is there an argument for raising or lowering the threshold score for bidding?

Document your decisions

Following a process accelerates the bid/no-bid decision, freeing up precious time either to prepare the proposal to move onto other priorities. Documenting your decisions will help your team analyse results, and to fine-tune the criteria and how you apply them—resulting in more efficient bidding.

 

Need help developing better bid processes?

Contact Complex2Clear

 

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

Bid/No-bid: Internal factors

 April 23, 2019
by Paul Heron

This month we consider how to decide whether or not to bid on a specific RFP. A poor process wastes time and creates division. A shared, transparent process improves internal alignment and gives you information to optimize your win rate over time.

Find earlier posts in the series at these links:

Step Three: Assessing internal factors

In addition to assessing the prospect, project and competitive factors, do you have the team and resources needed to win the competition and take on the project? Answer these questions by asking:

  1. How qualified is your proposed team? How does your team rank on a scale from highly capable to barely qualified? Do you have a leader with experience on similar projects? Could another team member complete the project if the proposed leader became unavailable?
  2. Are other needed resources available? If you win, how far will the project stretch your infrastructure? Do you have the necessary IT and admin resources? Can you find and on-board additional resources post-award?
  3. How will this project impact other clients? Might an existing client see a conflict of interest if you take this on? Will the effort needed to complete this project compromise your ability to serve other clients?
  4. Does the project have strategic significance? Does the project have potential to improve your competitive position? Is it your chance to crack a new account or get a toehold in a new industry? Could it fund development of a new technology or new capabilities?
  5. Is it too big to handle? Growing companies need to constantly balance their appetite for ever larger and more complex projects with the need to be prudent about risk. Many industries include onetime high-flyers brought down by “whales”—projects they took on, and then couldn’t handle.

Is this the right project at the right time?

Most RFPs may fit well with your capabilities and resources, making these questions easy to answer. But stretch opportunities, when they appear, need to be recognized and considered for their strategic implications.

Using a decision framework will help you establish a shared language and format for talking about RFP opportunities—and to surface strategic issues in a way that enables you to take the risks needed to grow, while protecting your business.

 

Next week: A decision-making format you can adapt and use in your business.

 

Need help making better bid/no-bid decisions?

Contact Complex2Clear

 

Photo credit


Paul Heron, MBA, is the founder and managing partner of Complex2Clear, and leads our bid response practice. LinkedIn 

 

 

  

 

 

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