Even believers in using visualization to stress benefits and key differentiators often find they haven’t the time and/or budget to make it happen. If that’s your experience, here’s an idea that might help.
BBC News streams infographics on current news stories through social media. The examples at top and below recently appeared on Twitter.
We think this is a great way to make information interesting and memorable. If you agree, scroll down to apply the idea to your next proposal.
How to do it
In every case, BBC has combined an arresting image with 2 facts organized into 1 or 2 sentences. Do the same by following these steps:
Think of a key benefit or differentiator you want to stress and express it a short sentence. For example:
In the past X years, we’ve implemented Y sites on time and on budget
Over X% of our service technicians have achieved NAME certification
X% of our clients have been with us for Y years or more
X of Canada’s Y largest financial institutions use our technology
Our X North American sites average Y years with no lost time accidents
Find a striking photograph with a 2:1 ratio of width to height. If you don’t have your own, search online for an image that connects to your message and that is licenced for commercial use. You can buy image rights for less than $20 or find a free one using Google advanced image search to filter by size (large) and license type (commercial use allowed).
Size and crop the photo so the area of most interest is in the right half of the picture.
Using Photoshop or a less expensive alternative, such as Acorn or PowerPoint, place a complementary colour block set to 80% opacity over 40% of the image as in the examples above. Centre your message in contrasting text on the block and enlarge the key numbers/words.
Save the image in a graphics format (PDF, PNG, JPG) and you’re ready to drop it into your proposal.
Using this process, some of our team members are able to create proposal infographics in less than 30 minutes.
Consider a caption
Even though this kind of graphic carries its own message, you might want to expand on the limited information you can fit into the visual. In this case, add a selling caption that reinforces the image content.
Need help visualizing your strengths in proposals?