Clear thinking

Learn how to improve your proposals and win more business.

 
Stop being “one of the industry leaders.”

      
“We are one of North America’s leading companies in the _____________ industry.”

This kind of weasely collateral and website writing is...

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Must reading for business writers

     
In his wonderful book, On Writing—A Memoir of the Craft , Stephen King describes a bell curve of writing ability. At the...

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Claims and Proof

For a lot of people the web is confusing. There are lots of different kinds of websites — confirmation sites, brochure sites, portfolio sites, and more. It...

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How hard is your home page working for your B2B services company? This is your storefront on the world. It needs to invite visitors to enter and engage with your...

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B2B services marketers need to think about both positioning and messaging when preparing proposals or writing sales copy.

Here’s what each means:

Positioning defines how you want your audience think...

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I’ll go out on a limb and say the best way to ensure a new B2B service succeeds is to include your communications team in developing the product.

Why? Because,...

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If don’t use automated drip email campaigns, you could be losing significant sales and profits for your B2B services company. A drip campaign is a series of personalized emails and/or...

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We’ve posted recently on SEO for B2B services websites. Here are some more tips for improving your search engine rankings:

1. Write high-quality website content: We stressed fresh, relevant content...

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Testimonials with full attribution of the client’s name and company are the gold standard when it comes to building credibility for your B2B services company.

When testimonials are done effectively,...

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In our last post, we offered three ideas for keeping visitors on your B2B services website. Here are three more ways to reduce your bounce rate and get prospects to...

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